Page 9 - Winter Newsletter 2015
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stories of their respective journeys, and perhaps the most applicable 

quote here is from Matt who stated, “Don’t expect the world to adapt 

to you, take ownership and adapt to the world.”


No conference is complete without the celebration of members being 

recognized for their scholarship and contributions to the community. 

There is not enough space to highlight all award winners, but the 


quality of these individuals was high and continues to set the bar for 

nominations in 2016. The accomplishments for the Organization as a 

whole was impressive, including the launch of the new AASP logo, 

which is a culmination of a better understanding of our market and 

efforts to create more clarity for our mission. We owe Jack Watson, 

along with a team of volunteers, who have worked tirelessly to create 


an amazing foundation to the Job Task Analysis. This process has the 

potential to be ground breaking for our profession by creating a gold 

standard practice of professionalizing the certiication process for 

the future growth of our ield, while maintaining the standards and 

intent of the CC-AASP credential.


There will be much work happening beyond the conference. Having 


contributed to the strategic meetings that will shape the focus for the 

next three years, I am extremely excited by the forward thinking and 

commitment to maintaining our integrity and investing in our internal 

relationships. I am also committed to making a signiicant jump in 

the way we understand and interact with our consumers and clients. 

Thanks to all involved, and I look forward to the unveiling of these 


ideas to the membership in due course.




AASP Newsletter // Winter 2015 // AASP 2015 Conference Recap


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