Page 3 - Winter Newsletter 2015

President’s Message

Brent Walker, PhD, Columbia University

I am honored to follow in the footsteps reasons for this growth. It is time for us to explore why members

of those who came before me as join, renew, and leave AASP to ensure our continued usefulness and

AASP’s 30th President. Having served
relevance to leading practitioners in the ield. As part of this effort,

on the Executive Board since 2010, it we need to explore member engagement by examining the many

has been an incredible experience to touch points members have with the association (e.g., committee

witness the transformation that has membership, newsletter utilization, website interaction, webinar

taken place within AASP over the
purchases, virtual conference, and annual conference attendance)

Brent last ive years. We have undergone
and answer questions such as:

a 43% growth in membership and • Which members attend webinars, the annual, and virtual
WALKER
a 29% increase in conference
conferences, and what topics draw the most interest?
attendance since a very successful

2010 meeting in Providence, RI. In
• What percentage of our membership logs in to our member

addition to our growth, the 2011-2015 Strategic Plan sparked a number website, and what pages are they most likely to visit?

of accomplishments that include:
• What percentage of our members read our newsletter, and what

• Examination of our certiication process and the completion of a parts of the newsletter are they most inclined to read?

Job Task Analysis;
Of course, engagement does not equal satisfaction. While some

• Development of webinars and virtual conferences;
members may join the association to actively seek professional

development and networking opportunities, others may join simply
• Expansion of our regional conferences to include HBCUs and
to bolster their resume. We need to explore member satisfaction by
international locations; and

seeking feedback on the value of AASP membership to determine
• Re-design of the AASP logo.
whether or not we are meeting the multitude of needs identiied by our

As we initiate our next Strategic Plan, the goal for my Presidential term members.

is to become a data-driven organization. For the 2016-2018 Strategic
The Future for Certiied Consultants
Plan, there are three broad areas of focus for which we can utilize

data to enhance our efforts – the value of the AASP membership, Employing a data-driven approach will create more full-time positions

creating jobs for certiied consultants, and consumer outreach to for certiied consultants. We would beneit from a market analysis of

grow the ield.
certiied consultants to see what percentage of full-time positions

in NCAA athletics, the military, and professional sports are held by

Offering Value to Our Members
certiied consultants. In essence, what market penetration do we

As an organization, we must continually seek ways to enhance the have? By understanding where our members have been successful,

value of AASP membership. While we have experienced an increase we can then focus our future efforts on increasing the percentage

in membership over the last ive years, we have not identiied the
of certiied consultants in full-time positions. Following this market

AASP Newsletter // Winter 2015 // President’s Message

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