Page 4 - Winter Newsletter 2015

different targeted messaging on overall reach.
It has been an incredible

This is an exciting yet challenging time for organizations like

experience to witness the ours. With the proliferation of social media and the advances in

analytics, information is plentiful and easily accessible, yet often

transformation that has taken
misinterpreted. It is our challenge to use these insights to propel

place within AASP over the last AASP and its members forward with the highest standards in

the ield. I look forward to serving the Association during this

ive years.
Presidential term and beyond. May the coming year bring

continued, measurable excellence.

analysis, we need to develop guidelines for hiring agencies to utilize when

illing full-time positions. AASP has not yet systematically developed a best Members in the News

practice approach for utilization of full-time practitioners - an opportunity

we should capitalize on in our efforts to become the guiding force in

helping organizations effectively implement sport psychology. Once we

have deined a model of practice, AASP must be proactive in promoting the

model to Conference Commissioners, Athletic Directors, and heads of sports

medicine at all NCAA institutions. This process needs to be replicated for

professional sports organizations and the military, with our resulting impact

measured.
AASP works to make our Members in the News

resource a more accessible and timely source
Expanding our Reach
of information. For your convenience, these

Again, data will drive our efforts toward consumer outreach, which will
reports are no longer listed on our website, but
ultimately expand the ield. We need to consider how to measure the impact
instead are posted to our Facebook and Twitter

of our strategic partnerships (e.g., National Strength and Conditioning
accounts. With a variety of information, updates,
Association, National Athletic Training Association, American College of

Sports Medicine) as well as our reach to consumers at large. For instance, and In the News content posted weekly, you will

how many website visits do we receive by placing a link to our website be able to stay up-to-date with the most current

on partnership sites and how many visits are created by having one of our
news in the sport psychology industry.
members speak about AASP at a partner’s annual conference or by writing

a letter in a partner’s membership correspondence? Similarly, what is our
Follow us on Twitter at @SportPsyAASP or on
overall social media reach, and what do our social media efforts yield? As

of this writing, we have 2,880 followers on Twitter and 245 people engaged Facebook at Association for Applied Sport

on Facebook this week. With nearly 2,300 members, our reach on two of Psychology to get more frequent updates about

the major social media platforms shows room for signiicant growth and
the work our membership is doing in the popular
improvement. Moving forward, we need to set goals related to growing our

press.
social media presence, maximizing strategic partnerships, and identifying

unique ways to reach a broader audience and to examine the impact of

AASP Newsletter // Winter 2015 // President’s Message

4
IN THIS ISSUE
VISIT US ONLINE:
WWW.APPLIEDSPORTPSYCH.ORG