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Virtual Conference

Best Practices in Starting, Developing, and Sustaining a Private Practice

Tuesday, April 9, 2019

12:00 pm - 3:00 pm Eastern
11:00 am - 2:00 pm Central
10:00 am - 1:00 pm Mountain
9:00 am - 12:00 pm Pacific
5:00 pm - 8:00 pm UTC


OK, so you’re interested in starting your own private practice. Or, you've got something going but you'd like to see it grow. Building and sustaining a private practice within sport and performance psychology can be a difficult process. Much like launching a business in any field, there are challenges of not knowing where to begin, building a consistent client base, and understanding how to effectively manage and develop a new practice into a successful one. The purpose of the 2019 AASP Virtual Conference (VC) is to bring together a diverse panel of private practitioners who will share their knowledge and experience across the spectrum of practice development. Presentations will cover the “nuts and bolts" of establishing a private practice, including important considerations for international practitioners, as well as parallel knowledge areas for joining or starting a group private practice. Additionally, the VC will explore how to effectively manage the delicate balance of being a full-time academic with a part-time consulting business, and share information on the ways practitioners can diversify income streams within private practice to domains outside of sport performers and beyond individual consulting sessions. Particular attention will be given to the ethical considerations relevant to private practice, specifically as they relate to competency areas and boundary-setting.  

Who should attend the 2019 Virtual Conference?
Those interested in starting their own private practice, or who are interested in expanding or enhancing their current business, will benefit from the conversation created during the VC. Attendees will leave with concrete strategies to apply to their goals in private practice development.


Building a Private Practice from the Ground Up
Shameema Yousuf, CMPC, Empower2Perform, UK
Sport psychology consulting practitioners in a health field may struggle with the idea that they are operating a business. Hence many of those entering the sport psychology consulting world may ignore the essential elements required to get started in practice. This presentation will consider the basics of how you position yourself as a consultant to earn a living. This will include aspects of business planning, marketing, client build-up, client relationship management, financial/accounting fundamentals, and legal and basic ethical considerations when practicing internationally. In addition to business fundamentals, considerations for partnerships, referral practices and mentoring will be addressed. Attendees wishing to build a practice will leave with insight on how to get started.

Managing a Private Practice with an Ethical Compass
Angel Brutus, PsyD, Mississippi State University, USA
This presentation will discuss ethical ways to promote the field of Sport and Performance Psychology as a master’s-level licensed clinician, explore the benefits of establishing boundaries with organizations-especially when they are the payor of services, and identify and develop strong referral networks to provide comprehensive, ethical services when in private practice.

Balancing your “Real Job” with your “Side Job”
Traci Statler, PhD, CMPC, Cal State Fullerton, USA
Though the number of sport psychology consultants effectively building full-time careers around their work with performers is growing, an additional approach to consulting involves having a full-time job in one area while doing one’s consulting work “on the side.” In applied sport and performance psychology, this has traditionally involved working full time either in an academic setting or in private practice, and then fitting applied consulting work “in the gaps.” This section of the webinar will focus on the realities of having a full-time job (in the presenter’s case, as a full-time faculty member at a US University) and a sport psychology consulting business “on the side”. Included will be discussion around the logistics of growing, sustaining and balancing this work, as well as the pitfalls and obstacles of which one must be proactively aware. Topics such as being mindful in selecting who work with (and who not to), balancing time commitments, getting university support for your consulting work, navigating travel demands, and the ethics of sharing stories from one environment with the other will be included. Approaching this discussion with more than two decades of experience, lessons learned and suggestions for generating successful balance will be provided.

Translating Your Practice to Other Performance Domains
Kate F. Hays, PhD, CMPC, The Performing Edge, Canada
This presentation explores the ways in which those in private practice can “translate” their knowledge of sport psychology to other domains of performance, such as those in the performing arts, work with business executives, and with those in high-risk occupations. Additionally, discussion related to diversifying types of different services that can be used to increase various revenue streams (e.g., consultation groups, publishing books) will also be explored. The necessary elements highlighted will include foundational skills, domain-specific skills, and context-specific skills, all within a framework of ethics and lifelong learning.

Building a Team: Running a Group Private Practice in Sport Psychology
Carly Anderson, PhD, CMPC & Justin Anderson, PsyD, Premier Sport Psychology, USA
This presentation will consider both challenges and opportunities in operating a group private practice business in sport psychology. The presenters will speak on topics related to ideas, growing pains, expansion, innovation, lessons we are learning, and challenges we experience within the profession and within the business world, specifically as they relate to establishing and growing a group private practice in the field of sport psychology. 

CE Credit
This program has been approved for 3.0 CEUs to partially meet the continuing education recertification requirement for Certified Mental Performance Consultants (CMPC).

CMPC Knowledge Area
K2: Sport Psychology

APA Credit
AASP now partners with the Professional Sport Psychology group to offer APA credit for its webinars. The cost is $10, in addition to the webinar registration fee. APA certificates will be emailed 2-4 weeks after the webinar.


Registration is closed. The conference will be available in the AASP archive in mid-April.

Students - $49
AASP Members - $75
Non-Members - $99

Program Format
You can attend an AASP virtual conference from your home or office. All you need is an internet connection. You can see the presentation slides on your computer or mobile device, and listen to the audio through your device or by calling in with a phone. Registrants will be provided with login information the day prior to the session. The webinar will also be archived for those who wish to watch it at a later date.

About the Speakers

Carly Anderson, PhD, LP, CMPC is a Licensed Psychologist who specializes in sport psychology. She is a Certified Mental Performance Consultant and listed in the United States Olympic Committee (USOC) Sport Psychology and Mental Training Registry. Dr. Anderson directs the sport psychology services for the University of Minnesota athletic department, and oversees Premier Sport Psychology staff at the University of St. Thomas & Macalester College athletic departments. She is the sport psychologist for the USA Curling National Team's High Performance Program and was a staff member of Team USA at the 2018 Winter Olympic Games in PyeongChang, South Korea, where the US Men’s Curling team won gold.  Dr. Anderson co-owns Premier Sport Psychology with her husband, Justin, and works with a wide variety of athletes & performers in private practice. Dr. Anderson is from Seattle, WA and earned her undergraduate degrees from UCLA, where she won 3 team national team titles in gymnastics. She went on to earn her MA and Ph.D. in Counseling Psychology with an emphasis in sport psychology from the University of North Texas (UNT). 

Justin Anderson, PsyD, LP is the director and founder of Premier Sport Psychology, based in Minneapolis, MN. He is a licensed psychologist and leads the business development & provision of services for the company. Dr. Anderson provides sport psychology services to several contracted professional sports teams in Minnesota, psychological profiling for NBA/NFL drafts, and directs the Leadership U program in Athletics at the U of Minnesota.  He also operates an I/O & family business consulting firm.  Dr. Anderson earned his undergraduate degree in Psychology from the University of Minnesota-Duluth, a Master’s degree in Education/Sport Psychology from Boston University, and a Doctorate degree in Counseling Psychology from the University of St. Thomas (MN). Dr. Anderson is also a Certified Trainer in the Process Communication Model (PCM) from Kahler Communications, DISC for Athletes, Athletic Intelligence Quotient (AIQ), and the EQI. Dr. Anderson was a collegiate football quarterback at University of Minnesota-Duluth.

Angel Brutus, PsyD is a new member of MSU’s Sports Medicine and Performance team serving as Director of Counseling and Sport Psychology. She serves in this role after managing a private practice based in Atlanta, Georgia where she provided clinical and sport performance services to individuals, teams and organizations. Her training includes Licensed Professional Counseling in GA and MS, Certified Rehabilitation Counseling and Sport-Performance Psychology which gives opportunity to provide holistic services based on clients' clinical and performance needs. She serves as coordinator for the Association for Applied Sport Psychology's Race & Ethnicity in Sport Special Interest Group (SIG) – member of additional SIGs (Women in Sport, Eating Disorders in Sport, Adaptive Sport & Physical Activity) and is a member of multiple committees within the Association (Nominations/Leadership Development, Ethics, and Community Outreach).  In her spare time, she enjoys spending quality time with her three daughters and husband, engage as a community volunteer with philanthropic organizations targeting at-risk youth, and mentoring students interested in pursuing careers in the helping profession.

Kate F. Hays, PhD, CPsych, CMPC is a practitioner psychologist, initially in New Hampshire and currently in Toronto. With a background in clinical psychology (Ph.D. from Boston University), she developed expertise in Sport Psychology and is a leader in the emerging field of Performance Psychology, in particular working with performing artists. She is a Fellow of AASP, APA, and the Canadian Psychological Association. As part of her engagement in the field, Dr. Hays has supported practitioners—psychologists in particular—in developing expertise in sport and performance psychology. For the past 10 years, she has offered group consultation through tele-consultation groups (TCGs) and has become known as a “performance coach to performance coaches.” As an independent scholar, Dr. Hays has lectured widely throughout North America, England, and Australia. She has written numerous professional articles and book chapters and is author of five professional books on sport, exercise, and performance psychology. She created the Psyching Team for the Toronto Marathon, a model of community delivery of sport psychology services that has been widely adopted (and adapted) throughout North America. Active in state, provincial, and national psychology and sport psychology governance, Dr. Hays has represented the state of New Hampshire, the province of Ontario, and the Society for Sport, Exercise and Performance Psychology (Division 47) on APA's Council of Representatives. She recently chaired APA’s Publications & Communications Board. Dr. Hays is past-Chair of the international Sport Psychology Council and is Past-President of Division 47. She received the Bruce Ogilvie Award for Professional Practice from Division 47and AASP’s Distinguished Professional Practice Award. She was the 2017 recipient of the Mentoring Award for APA's Psychologists in Independent Practice and in 2018 was the recipient of AASP Foundation’s Distinguished Mentor Award. 

Traci Statler, PhD is an Associate Professor in the Department of Kinesiology at California State University, Fullerton. Since her appointment in 2007, she has taught courses in Sport and Exercise Psychology, Legal and Ethical Issues in Kinesiology, and History and Philosophy of Sport. She received her doctoral degree in Exercise and Sport Science (2002) from the University of Utah, Master's degree in Kinesiology from Cal State Fullerton (1993) and Bachelor's degrees in Journalism and Psychology (1990) from the University of North Carolina - Chapel Hill.  Traci is a Certified Mental Performance Consultant with the Association for Applied Sport Psychology (CMPC). Additionally, Statler has served as the Vice President of the International Society of Sport Psychology (ISSP) and member of their Managing Council. Among her responsibilities, she has been a member of the Scientific Program Committee, assisted in the coordination of their World Congresses, and facilitated the organization's website presence. She has been providing sport and performance consulting services for over 15 years, and currently serves as a consultant for USA Track and Field, USA Pole Vault, and a variety of additional collegiate programs. She furthermore conducts individual performance enhancement sessions with professional and junior elite athletes, medical practitioners, and police officers in southern California. She has been an active member of AASP for 23 years, presenting more than 15 workshops, symposia and lectures at AASP conferences. She served on the Certification Review Committee beginning in 2009, the Distinguished Professional Practice Award committee, an Ad Hoc Committee on Student Development, and has been a conference abstract reviewer for the last 5 years, and was the Scientific Practice Division Head from 2014 to 2017.

Shameema Yousuf, CMPC is founder of Empower2Perform and sits on the AASP Diversity and International Relations Committees. She is a Registered Counsellor of the British Association of Counselling and Psychotherapy, a Division 47 Member of American Psychological Society and Graduate Member of British Psychological Society – Division of Sport and Exercise Psychology. Shameema was an elite athlete in Zimbabwe, and had a previous corporate leadership financial services career, before transitioning onto a pathway in applied sport and performance psychology. Her extensive work in sport has included NCAA, school teams, academies, youth competitors, youth development programs and Olympic and professional/elite athletes. She is also psychologist at professional British football club, Brighton and Hove Albion FC. In addition to her work in sport, she has supported dramatic artists, traders and executives. Shameema’s consulting practice is international with clients in the UK, across Europe, USA and in her home region of Southern Africa. She has published work in a peer review journal and a UK Higher Education sport curriculum publication, been a conference speaker, held sport media interviews and has co-authored a FIT Publisher’s book chapter (in print March 2019). In her spare time, she still competes in sport, enjoys the theatre and being a foodie and coffee junkie, is always trying out new spots on her travels.